Marketing Plan



Marketing Plan


        To plan means to succeed

        No planning means failure

       A Marketing Plan contains the objectives and strategies of the company

        Would your marketing plan helps your chosen company or would it just be a document that cannot be used?


Executive Summary

        A one page summary of the whole report

        An executive summary is not an introduction

     An executive summary gives an overall snap shot of the report to the reader who is usually an executive, director or manager)

    The reader is guided and informed by the executive summary and can proceed to read specific section within the report (e.g. Marketing Mix section) by checking the table of content which follows the executive summary.

        Table of content with page numbers after executive summary   Company Profile

     A brief description of the company supported by references from company’s website, report, newspapers)

        History: 1 paragraph only

        Profit or loss

        Current products

        New products

        Any interesting facts

Vision/Mission Statement


  “We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery.”

        "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today.

 Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company."

Starbucks Mission Statement


       “To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.”

        Provide a brief analysis on the mission statement of the company

        Use academic references

Situational Analysis: External: Lecture 2

This section must be supported by data from abs.gov.au, dfat.gov.au or https://www.cia.gov/library/publications/the-world-factbook/

        PEST analysis

        3 Political Issues with implications for your product item/brand

        3 Economic Issues with implications for your product item/brand

        3 Socio-Cultural Issues with implications for your product item/brand

        3 Technology Issues with implications for your product item/brand

        Use academic references

        Use Australian Bureau of Statistics website

Situational Analysis: Internal: Lecture 2

        2 Employees issues

        2 Customers issues

        2 Competitors issues

        2 Suppliers issues

        Use academic references

        Use Australian Bureau of Statistics website

SWOT Analysis

Data from PEST builds the SWOT section

        3 Strengths: Internal within the product

        3 Weaknesses: Internal within the product

        3 Opportunities: External of the product

        3 Threats: External of the product

        Use academic references

        Use textbook references

Segmentation, targeting and positioning analysis (Use references)

        Provide an academic definition of segmentation and briefly discuss

        Describe your chosen customer using the following variables:

        Geographic

        Demographic

        Behavioural

        Psychographics

 Define your chosen target segment (Measurability, accessibility, substantiality)

        Define your positioning which will be your prime Marketing Objective

Marketing Objective

        Keep it simple

  Your Positioning objective is the main objective of your marketing plan

    Examples: The burgers are better at Hungry Jacks, I am loving it, Fingers likin good

    A good idea is to link your positioning objective with your Vision/mission statement Slide 6.

Description of the New Product: Lecture 6


        Core

        Actual

        Augmented

        Use academic references

        Use marketing textbook references

Marketing Mix strategy

Product (Support with academic references)

        Product strategy: Describe your product

        Is it a problem solver?

        What are the needs that the product fulfil?

        Analyse the Core, Actual and Augmented aspects of your product

        Does your Product strategy support your Positioning Objective

        Use academic references

        Use marketing textbook references

Marketing Mix Strategies: Price
Support with academic references


        Price: Analyse the Internal and External factors affecting the pricing of your product

        Does your Price strategy support your Positioning Objective

        Use academic references

        Use marketing textbook references

Marketing Mix Strategy: Place Support with academic references


       Place: Draw your Distribution channel and explain the roles of each intermediary within the channel

        Does your Place strategy support your Positioning Objective

        Use academic references

        Use marketing textbook references

Marketing Mix Strategy: Promotion Support with academic references

        Promotion: Sales Force Management strategy

        Brief IMC strategy

        Use academic references

        Use marketing textbook references

Implementation Plan

        Time frame of the project

        Budget

        Staff allocation

Conclusion

        The main points of the report

        Is the project viable?

        Success or failure

        Profit or loss

        Will the marketing objective be achieve?

References


        5 Academic articles

        Marketing textbooks

        Not general articles on the Internet

        No Wikipedia

        Use Australian Bureau of Statistics website

To get solution visit our website www.sourceessay.com

Comments

Popular posts from this blog

Nurture Cluster

Recycling Machine using the Python

TUGASAN ASSIGNMENT